Welcome to The Concept, an online concept store bringing you handpicked pieces from multiple brands.

Our philosophy, “Boss to Boho”, celebrates the modern woman’s dynamic lifestyle, effortlessly transitioning from power dressing to laid-back ease. Whether she’s conquering the boardroom or embracing her free-spirited side, our curated collections offer versatile, stylish, and inclusive fashion for every role she plays.

We are dedicated to providing thoughtfully chosen, high-quality, and reasonably priced pieces that transition seamlessly from work to leisure.

We strive to ensure every woman finds flattering designs that fit her style, her curves, and her confidence, empowering her to own every moment; bold, confident, and effortlessly chic.